FIELD NOTES CANADIAN OWNED · OTTAWA BUILT

Straight talk on getting more jobs, less phone tag.

Plain-English notes for contractors on missed calls, reviews, quoting faster, and the marketing stuff nobody explains to you. No fluff, no jargon.

MONEY

How Much Should a Contractor Spend on Marketing?

Where the "SBA says 7-8%" line really comes from, and when a percentage rule stops working.

6 MIN READ
SOFTWARE

Jobber, Housecall Pro, ServiceTitan: What Connects to What

Most comparisons are written by someone selling one of them. What actually talks to what.

9 MIN READ
FOLLOW-UP

Do Old Customers Come Back on Their Own? The Honest Answer

Mostly no, and it is not because they disliked the work.

8 MIN READ
SOFTWARE

What Is a Contractor CRM, and Do You Need One Solo?

Software that tracks leads instead of your head. Whether a one-truck operation needs it.

8 MIN READ
SALES

How to Qualify a Lead in Under Two Minutes

Three questions before you agree to drive anywhere.

8 MIN READ
LEAD PLATFORMS

Why Thumbtack and Angi Leads Go Cold So Fast

The lead did not go cold on its own. Shared leads and the race you did not know you were in.

8 MIN READ
ADVERTISING

Is Google Local Services Ads Worth It for Contractors?

The badge above the map pack. What it costs, how the guarantee works, who it suits.

8 MIN READ
LEAD PLATFORMS

Is Thumbtack Worth It for Contractors? The Honest Answer

Not a scam, not magic. When it makes sense and when it quietly drains a budget.

9 MIN READ
WEBSITES

Why Your Website Isn’t Generating Leads: The Checklist

Analytics says people visit. The phone still does not ring. A checklist for finding out why.

8 MIN READ
REVIEWS

How to Get Google Reviews Without Asking Awkwardly

The driveway conversation nobody enjoys, and how to stop having it.

8 MIN READ
WEBSITES

Do Contractors Need a Website in 2026? The Honest Answer

You have a Google Business Profile with forty reviews. The honest answer about whether you also need a site.

8 MIN READ
MISSED CALLS

How to Answer Calls Without Hiring a Receptionist

What a live answering service actually costs, and the cheaper things worth trying first.

8 MIN READ
MISSED CALLS

What a Missed Call Actually Costs a Contractor

The one response-time stat that survives a source check, and the math to work out your own number.

7 MIN READ

Don't wait for a blog post to stop losing jobs.

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