When the storm hits, every roofer on the street gets the same call. The one who answers books the job.
A roof runs $10,000 to $20,000. After a storm, homeowners are not calling one roofer, they're calling every number they can find and booking whoever picks up first. This is the part of Ridge Solutions that makes sure it's you, even when you're forty feet up.
A missed call is not a missed call. It's a $10,000 roof that just went to whoever else picked up.
Storm damage doesn't trickle in, it floods in all at once. Every homeowner on the street is calling every roofer they can find, back to back, and booking the first one who answers. Speed is the whole game, and the research on it is not close.
Reach a lead in the first five minutes and you are up to 21 times more likely to qualify the lead than if you wait thirty. Most roofers are up a ladder or mid tear-off when that storm call comes in and can't call back for hours. A text that fires in seconds already can.
SOURCE: LEAD RESPONSE MANAGEMENT STUDY (OLDROYD ET AL., VIA INSIDESALES / MIT). THIRD-PARTY INDUSTRY RESEARCH, NOT RIDGE SOLUTIONS FIGURES.
Three things happen while you're up on the roof.
The phone rings out
You're on the roof, mid tear-off, or driving to the next estimate. The phone rings, you can't grab it. That missed call gets caught the second it happens.
A text goes back in seconds
Not a voicemail they'll never check. A text, from your number, in your words, while they're still standing in the driveway deciding who to call next.
They reply, you book it
The conversation lands in one inbox. You answer when you're off the ladder. The lead is still warm because you reached them in seconds, not after five other roofers already called back.
Text it right now. Watch it work.
This is the actual system, not a video of it. Send the word and you'll get the same text a homeowner would get the day storm damage hits their roof. That is better proof than a testimonial from someone you've never met.
Text the word DEMO to that number.
You'll get the missed-call text back in seconds, same as a real customer would.
A real Ottawa line, not a bot demo. Standard message rates apply. Reply STOP any time and we'll stop texting immediately.
Frequently asked questions
Roofing is seasonal. Is this worth it year-round?
Storm season is exactly when a missed call costs you the most, because every homeowner on the street is calling every roofer at once. The rest of the year it's still catching the routine calls: re-roofs, repairs, inspections. You can pause it in a dead stretch if you want, but a missed call in February still costs a job in February, just a smaller one.
Most of my work comes through insurance and adjusters.
Then this covers the rest, which is still real money: the homeowner who calls you directly before the adjuster's even been out, the neighbor who saw your truck on the last job, the repeat customer with a leak. It's not a replacement for your insurance pipeline, it's the net under the calls that never touch an adjuster.
I already turn away work in peak season. Why do I need more leads?
This isn't about more leads. It's about not losing the ones you already have to a missed call. If you're booked out, the text can say so, something like "booked three weeks out, still happy to get you on the list." You write the words yourself.
What if it's just a tire-kicker wanting a free inspection?
Then you've lost thirty seconds of a text, not an afternoon of driving out. The text asks what's going on before anyone commits to anything. You still decide who gets a callback and who gets an estimate. It doesn't filter anything out automatically, it just makes sure the real ones don't slip through while you're deciding.
It's one piece. The rest of it backs it up.
Catching the call is step one. You also collect reviews after every job, keep every message in one inbox, and win back customers who went quiet.
Stop losing roofs to your voicemail.
Twenty minutes on a call. We show you the system running and tell you if it fixes your problem. If it doesn't, we say so.
Book a call